About Us

IT’S STYLE WITH PURPOSE

In an era of fast fashion and impulse buys, Humanity Hanoi takes the time to discover unique, emerging and socially-conscious fashion, beauty and lifestyle brands from around Vietnam and Southeast Asia and brings their fascinating stories to life.

CREATING WITH A CONSCience

We scour the region for glossy-never-granola brands that are doing more than just creating – they’re creating with a conscience. Whether they’re upcycling leftover fabric discarded by major apparel brands, paying local artisans living wages or using traditional dyeing techniques that don’t harm the environment, each brand is focused on creating covetable products that leave a positive mark on the world.

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At Humanity Hanoi, every piece has a story and every purchase has a purpose.

Julia Seidl, founder

WHO ARE WE?

Hi, I’m Julia, a mother, expat, editor, stylist and e-commerce consultant. I’m originally from Toronto, Canada but currently live in Hanoi, Vietnam with my husband Mark and our 5-year old daughter Beatrice.

I’ve spent the last 10+ years creating content for top fashion magazines and e-commerce brands including Hello! Canada, Elle Canada, Harper’s Bazaar Arabia, Grazia Arabia, MyTheresa.com and Escada. Sniffing out cool new brands and sharing their origin stories with readers was my favourite part of my job. And it meant even more when those brands were doing good. At Humanity Hanoi, these stories are the heartbeat of the boutique. At Humanity Hanoi, every piece has a story and every purchase has a purpose.